You’ve done the hard work of fleshing out ideas for your new business. Now, what comes may feel like an even harder ordeal--choosing your brand’s logo.

Although your logo can change slightly over time, you always want to get it right from the start. And since a logo is probably going to be the first thing a potential customer sees, you want to make sure it’s one worthy of your business, your clients, and yourself.

There’s a trick to picking the perfect logo for your business, and it involves four fundamental steps. With that, let’s jump right into them.

Ask Yourself a Few Questions

Before you design a logo, it’s crucial to know what kind of story your brand is telling. So, get to know yourself by thinking over the following questions.

1. What is my brand’s general character? Is it timeless, full of personality, or something else?

2. What do I want people to experience when they see my logo?

3. Who is my ideal customer?

4. What logo designs inspire me?